Meat Market Overview

The global meat and livestock industry is at a watershed.

The developed markets of the west are nearing maximum per capita consumption and facing some serious headwinds, whilst the developing markets around the world are struggling to grow production at the rate that demand is developing.

The industry is facing immense challenges to the received wisdom of the Key Success Factors which worked in the past – and how they will work in the future, as the world recovers from the simultaneous disruption of ASF and Covid, whilst continuing to battle global warming:

• Social pressures are gaining traction in new policy and strategy due to a new interconnection of sustainability, animal welfare, and human health issues.
• Supply chain challenges abound, ranging from: labour, transportation, and trade barriers … all made more complex by the shifting advantages of vertical integration and supply chain alignment.
• Consumer demand change and fragmentation: changing diets, modern convenience lifestyles and meat alternatives … and re-building from Covid.

Gira is well placed to help the meat industry understand and tackle these issues.  We build from the platform of 50 years of global meat market and industry analysis and insight.   The Gira Meat Club’s annual update, now in its 46^th year is a unique review and forecast of production, consumption and trade for all main meats, in all main markets.  Our global team of industry specialists provide real insight on the meat market and industrial outlook.  This is further boosted by a range of core multi-client research projects on the most important sectors and how they are changing: ranging from the Alternative Protein Market Outlook in China, to the prospects for Further Processed Meat In Europe. See below for a range of our multi-client meat sector reports.

Gira’s data and insight is developed from our long-standing multi-client projects, and the team are available to help you with the specifics of running your business today.  From understanding the opportunities in investing in new countries, or new market areas, changing export strategy, or explaining the mid-term opportunities to your industry.  Gira’s meat team work on a range of consultancy projects throughout the year, mixing outstanding industry insight, with absolute confidentiality.  If you would like to know more about how we can help, then please contact us.

In the meantime, keep an eye on our news page and LinkedIn page for regular updates on key issues in the meat and livestock world.