A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

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  • 13 chemin du Levant FR – 01210 Ferney Voltaire, FRANCE

  • +33 450 40 24 00

  • contact@girafood.com


Meat

Meat Market Overview

 

The global meat and livestock industry is at a watershed.

 

The developed markets of the west are nearing maximum per capita consumption and facing some serious headwinds, whilst the developing markets around the world are struggling to grow production at the rate that demand is developing.

The industry is facing immense challenges to the received wisdom of the Key Success Factors which worked in the past – and how they will work in the future, as the world recovers from the simultaneous disruption of ASF and Covid, whilst continuing to battle global warming:

  • Social pressures are gaining traction in new policy and strategy due to a new interconnection of sustainability, animal welfare, and human health issues.
  • Supply chain challenges abound, ranging from: labour, transportation, and trade barriers … all made more complex by the shifting advantages of vertical integration and supply chain alignment.
  • Consumer demand change and fragmentation: changing diets, modern convenience lifestyles and meat alternatives … and re-building from Covid.

Gira is well placed to help the meat industry understand and tackle these issues.  We build from the platform of 50 years of global meat market and industry analysis and insight.   The Gira Meat Club’s annual update, now in its 46th year is a unique review and forecast of production, consumption and trade for all main meats, in all main markets.  Our global team of industry specialists provide real insight on the meat market and industrial outlook.  This is further boosted by a range of core multi-client research projects on the most important sectors and how they are changing: ranging from the Alternative Protein Market Outlook in China, to the prospects for Further Processed Meat In Europe. See below for a range of our multi-client meat sector reports.

Gira’s data and insight is developed from our long-standing multi-client projects, and the team are available to help you with the specifics of running your business today.  From understanding the opportunities in investing in new countries, or new market areas, changing export strategy, or explaining the mid-term opportunities to your industry.  Gira’s meat team work on a range of consultancy projects throughout the year, mixing outstanding industry insight, with absolute confidentiality.  If you would like to know more about how we can help, then please contact us.

In the meantime, keep an eye on our news page and LinkedIn page for regular updates on key issues in the meat and livestock world.

Latest Meat Market Reports

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  • Dairy
  • Meat

Alt-Protein Outlook to 2031 – UK, France, Germany & The Netherlands

Dairy, Meat
(1st Edition to be published July 2022) For full details, click on the proposal title or the download button. If you require further information, you may contact Christophe Lafougère at clafougere@girafood.com or Rupert Claxton at rclaxton@girafood.com or Richard Brown at rbrown@girafood.com Alt-Protein Outlook to 2031 - UK, France, Germany & The Netherlands (Proposal) 1 file(s) 540 Download Read More...

Alt-Protein Outlook to 2031 – The US

Dairy, Meat
(1st Edition to be published July 2022) For full details, click on the proposal title or the download button. If you require further information, you may contact Christophe Lafougère at clafougere@girafood.com or Rupert Claxton at rclaxton@girafood.com or Richard Brown at rbrown@girafood.com Alt-Protein Outlook to 2031 - The United States (Proposal) 1 file(s) 490.33 KB Download You may Read More...

European Further Processed Meat Markets to 2025

Meat

5th edition published November 2021 The European and UK processed meat market is vast at approximately 14 million tonnes product weight. It is also extremely diverse and complex – with a multitude of national and regional variations.

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Gira Meat Club 2021

Meat

(46th edition available from Dec 2021) The Gira Meat Club (GMC) offers a unique view of the world’s meat markets, combining short and mid-term forecasts, and with insight as to the key dynamics and issues by market that are crucial for the global industry to understand in these uncertain times.

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Gira Asia Meat Club 2022

Meat

(10th Edition Published Feb 2022) Running alongside the long-standing Gira Meat Club, the Gira Asia Meat Club gives insight into the developments and changes in the Asian meat sector.

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China’s Alternative Protein Market

Dairy, Meat
China's Alternative Protein Market (Brochure) 1 file(s) 1.54 MB Download (1st Edition Published June 2021) For full details on this study, click on the download button above. If you require further information, you may contact Christophe Lafougère at (clafougere@girafood.com). You may also fill out our contact form: First name Last Name Company Name Email Phone Read More...

European Meat Companies Panorama 2020

Meat
European Meat Companies Panorama 2020 (Brochure) 1 file(s) 903.25 KB Download (4th Edition Published Nov 2020) European Meat Companies Panorama 2020   Efficient and proactive slaughter firms are crucial to the future of the European meat chain and those who depend on it. Over the last decade, ownership, strategies and reach of the top slaughter Read More...

Covid-19: Global Crisis Analysis

Dairy, Meat
Covid-19: Global Crisis Analysis (Proposal) 1 file(s) 811.41 KB Download Covid-19: Global Crisis Analysis The Black Swan Event of a Generation Covid-19 started in Wuhan on 10th December 2019, but didn’t make global consciousness until mid-January 2020. With the global disruption and fear now touching every aspect of business and social life, the food industries Read More...

Asian ASF – Global Impact Analysis

Meat
Asian ASF: Global Impact Analysis (Post Publication Brochure Oct 2019) 1 file(s) 1.16 MB Download (Published Sept 2019) ASF in China has become the disruptor of a decade… The rapid spread of ASF through China’s naive and fragmented pig herd is decimating supply. It is claimed that some regions have lost 80% of the standing Read More...

Long Term Meat 2027 – Long-Term Strategic Trends in World Meat Markets

Meat

(6th Edition Published May 2018) Gira is delighted to annouce the completion of the sixth edition of the Long Term Strategic Trends in World Meat Demand and its Market Segmentation, Supply and Trade through 2027.

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Dedicated products & services

Gira’s products and services fall into the following categories

Consulting services

Using an empirical, information-driven approach, we apply global market intelligence and experience to complex challenges, producing concrete strategies and action plans to fit your business needs.

Individual market research

We obtain the data, interview the players, make sense of the insights and forecast the key future trends to help you develop and refine your strategic and operational goals.

Multi-client market research

Our unique multi-client studies keep you at the cutting edge of strategic developments in your sector, giving you an unrivalled database and forecasts, and a real competitive advantage.

Market audits and due diligence

Our unequalled depth of sector knowledge means we analyse and interpret information rapidly and efficiently, allowing us to operate within tight time and budgetary constraints.

Presentations, workshops, conferences

Presenting our latest research and market intelligence adds real value to your business events – an AGM, a team meeting or a client conference