A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

Contact us


  • 13 chemin du Levant FR – 01210 Ferney Voltaire, FRANCE

  • +33 450 40 24 00

  • contact@girafood.com

Who we are

Gira is a strategic consultancy and market research firm founded over 40 years ago. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

Since 1970, Gira has provided strategic market consultancy and forecasting at every level of the food supply chain.

We are a team of consultants and researchers based throughout Europe and around the world, with a head office close to Geneva.

The team comprises economists, strategists, agronomists, business analysts, scientists, consumer specialists, linguists and an accountant.

Alongside professional expertise comes vast food chain experience built on nearly half a century of observing and advising. Our ability to put ourselves in your shoes makes for a high degree of insight and analysis to assist you grow and optimise your market presence.

The expertise and experience you need

By knowing the industry drivers, by detecting and relativising the key trends, by having the facts, and by knowing how the main actors in the sector are going to react – we can then make a valuable analysis of how the future is likely to look for you.


GIRA’s expertise is all along the food chain, from agricultural inputs to convenience store outlets and they or their interests are now multi-national.

Forward looking

Over the years GIRA has built up a remarkable databank of facts, figures and contacts from its multiclient studies that allow us to quantify, explain and forecast new markets.

Overall approach

We analyse all the accelerators and the brakes, using a mixture of empirical research and unequalled sector experience – always qualitatively, and quantitatively.

Knowing actors

A remarkable network of contacts to top people in many of the world’s largest companies. Two-way dialogue and an absolute respect for confidentiality.

Want to know more about your market?

Meet our expert team

Christophe Lafougere

Managing Director & Dairy Director

Christophe has been with Gira for 25 years. His experience in consultancy, due diligence and research reaches across all food and drink sectors, with particular expertise in the dairy industry. Christophe supervises all Gira’s activities in this sector and is well known throughout the industry. He set up the Gira Dairy Club in 2011.

Richard Brown


Richard has been with Gira for 25 years and is Gira’s meat industry specialist. He has led a large number of meat-related strategic consultancy and research assignments, and is well-respected by the industry worldwide. For the last 15 years, he has also managed and presented the Gira Meat Club.

Veijo Merilainen


Following a career in business development and change management within the major Finnish dairy Valio, Veijo brings hands-on operational and operator knowledge to Gira’s dairy assignments. He is a former President of the European Dairy Association.

Anne Fremaux

Bakery Director

Anne has been with Gira for over 20 years. She is responsible for all Gira’s bakery consultancy, due diligence and research projects. She is recognised throughout the European bakery sector for her expertise and industry-wide experience.

Muriel Regnier

Foodservice Director

Muriel brings over 20 years of expertise in foodservice to the Gira team from her experience with a market research institute specialised in foodservice.  She is responsible for developing Gira’s knowledge in food products.

Rupert Claxton

Meat Director

Rupert has 15 years’ experience with Gira, directing and managing a wide range of meat sector research and consultancy assignments in the developing world throughout Africa and Asia, as well as within the EU.

Véronique Aguera

Senior Consultant

Véronique has been working with Gira for 20 years.  Her expertise covers Russia and CIS countries, where she participates in leading conferences of the region.

Nils Beaumond

Senior Consultant

Nils brings 25 years of valuable expertise of the global meat industry to Gira from his experience as a qualified veterinarian and work with Interbev, the French Interprofessional Association for Livestock and Meat.

James Caffyn

Senior Consultant

James has spent five years at Gira working on and managing strategy projects in the food and drink sector across Europe, the United States and important emerging markets.

Yi Chen

Senior Consultant

With a PhD in Economics and her experience as a lecturer at Montpellier SupAgro and the Assistant to the General Secretary of the Europe China Commercial Union (ECCU), Yi brings expertise to Gira’s dairy and meat projects in the Chinese market and other Asian markets.

Andrew Cookson

Senior Consultant

Andrew is a Chartered Accountant. His specialist skills in financial analysis, multiple retailing and both qualitative and quantitative consumer research give him a deep understanding of global marketing dynamics and operator strategies.

Małgorzata Falkowska

Senior Consultant

Małgorzata brings her perspective and expertise as a market research unit manager and strategist to Gira. She joined Gira over 10 years ago and is responsible for projects in Poland, the Baltic States, Ukraine and Belarus

Segolène Foissac


On completion of her Master’s degree in agronomic engineering and her MBA, Segolene joined the Gira team to work on the Spanish and Latin American markets for different meat, dairy and bakery projects.

Alex Jellings

Business Analyst

Alex joined Gira after graduating from University of Reading in 2014.  His works focus on the meat and dairy markets in Africa and the Middle East with an increasing share of work covering developments in the meat markets in Asia and bakery in Europe.

Nancy Mayo

Senior Consultant

With over 20 years as a Senior Consultant at Gira, Nancy works on commercial due diligence, competitor intelligence and market strategy advice across all stages of the food chain.

Dóra Pogácsás


Dóra is based in Hungary and has been working with Gira over the past 20 years.  She works on strategy projects in the meat and poultry sectors across Europe and MENA, and in various food sectors in Eastern Europe and Scandinavia.

Mylène Potier

Senior Consultant

Mylène brings specialist nutrition expertise to the Gira team. With a PhD in human nutrition, Mylène is responsible for the technical ingredient aspects of Gira’s work with the food industry; she is currently developing Gira’s forefront expertise.

Hikmatullah Rahmany

Business Analyst

With a Masters in Food Management, strong business intelligence experience and an understanding of the languages and cultures of the Middle East, Hikmatullah’s work focuses on Middle East markets.

Rémi Valençot

Senior Consultant

Rémi has been part of the Gira team for the past seven years.  He works on and manages strategy projects in the food sector with a focus on the global dairy markets as well as on the United States and Europe.

GIRA also has a young support team of researchers and consultants, and employs the specialist skills of other experienced consultants when required, assembling project teams specific to the needs of each assignment. These long-standing GIRA consultants bring detailed knowledge and expertise in individual subject areas, country/markets and/or business sectors.