A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

Contact us


  • 13 chemin du Levant FR – 01210 Ferney Voltaire, FRANCE

  • +33 450 40 24 00

  • contact@girafood.com

Who we are

Gira is a strategic consultancy and market research firm founded over 50 years ago. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as dairy, meat, bakery and foodservice.

Since 1970, Gira has provided strategic market consultancy and forecasting at every level of the food supply chain.

We are a team of consultants and researchers based throughout Europe and around the world, with a head office close to Geneva.

The team comprises economists, strategists, agronomists, business analysts, scientists, consumer specialists, linguists and an accountant.

Alongside professional expertise comes vast food chain experience built on nearly half a century of observing and advising. Our ability to put ourselves in your shoes makes for a high degree of insight and analysis to assist you grow and optimise your market presence.

The expertise and experience you need

By knowing the industry drivers, by detecting and relativising the key trends, by having the facts, and by knowing how the main actors in the sector are going to react – we can then make a valuable analysis of how the future is likely to look for you.


GIRA’s expertise is all along the food chain, from agricultural inputs to convenience store outlets and they or their interests are now multi-national.

Forward looking

Over the years GIRA has built up a remarkable databank of facts, figures and contacts from its multiclient studies that allow us to quantify, explain and forecast new markets.

Overall approach

We analyse all the accelerators and the brakes, using a mixture of empirical research and unequalled sector experience – always qualitatively, and quantitatively.

Knowing actors

A remarkable network of contacts to top people in many of the world’s largest companies. Two-way dialogue and an absolute respect for confidentiality.

Want to know more about your market?

Meet our expert team

Christophe Lafougere

Managing Director & Dairy Director

Christophe has been with Gira for 25 years. His experience in consultancy, due diligence and research reaches across all food and drink sectors, with particular expertise in the dairy industry. Christophe supervises all Gira’s activities in this sector and is well known throughout the industry. He set up the Gira Dairy Club in 2011.

Richard Brown


Richard has been with Gira for 25 years and is Gira’s meat industry specialist. He has led a large number of meat-related strategic consultancy and research assignments, and is well-respected by the industry worldwide. For the last 15 years, he has also managed and presented the Gira Meat Club.

Veijo Merilainen


Following a career in business development and change management within the major Finnish dairy Valio, Veijo brings hands-on operational and operator knowledge to Gira’s dairy assignments. He is a former President of the European Dairy Association.

James Caffyn

Director of Strategy & Due Diligence

James manages Gira’s strategy and due diligence projects throughout the value chain worldwide. He specialises in the agri-food chain from farm inputs through to final packaged goods. He is focussed on growth, market entrance and investment strategy.

Rupert Claxton

Meat Director

Rupert has 17 years’ experience with Gira, directing and managing a wide range of meat sector research and consultancy assignments throughout the world, including the developing markets in Africa and Asia, as well as the established markets of Europe.

Anne Fremaux

Bakery Director

Anne has been with Gira for 30 years. She is responsible for all Gira’s bakery consultancy, due diligence and research projects. She is recognised throughout the European bakery sector for her expertise and industry-wide experience.

Véronique Aguera

Senior Consultant

Véronique brings 20 years of expertise to Gira’s dairy and meat projects in key areas like Russia and CIS countries, where she participates in leading conferences. She also has solid knowledge on India and other emerging markets in Asia.

Nils Beaumond

Senior Consultant

Nils, a qualified veterinarian, brings 30+ years of valuable expertise of the global animal production industry to Gira from his work with Interbev, the French Meat and Livestock Association, and experience acquired throughout the world.

Yi Chen

Senior Consultant

With a PhD in Economics and experience as a lecturer at Montpellier SupAgro, Yi brings expertise to Gira’s dairy and meat projects in the Chinese and other Asian markets, where she has an extended network and deep market knowledge.

Andrew Cookson

Senior Consultant

Andrew is a Chartered Accountant. His specialist skills in financial analysis, multiple retailing and both qualitative and quantitative consumer research give him a deep understanding of global marketing dynamics and operator strategies.

Małgorzata Falkowska

Senior Consultant

Małgorzata brings her perspective and expertise as a market research unit manager and strategist to Gira. She joined Gira over 10 years ago and is responsible for projects in Poland, the Baltic States, Ukraine and Belarus

Nancy Mayo

Senior Consultant

With over 20 years as a Senior Consultant at Gira, Nancy works our team on commercial due diligence, competitor intelligence and market strategy advice across all stages of the food chain in the various sectors Gira covers.

Mylène Potier

Senior Consultant

Mylène brings specialist nutrition expertise to the Gira team. With a PhD in human nutrition, Mylène is responsible for the technical ingredient aspects of Gira’s work with the food industry; she is currently developing Gira’s forefront expertise.

Muriel Regnier

Senior Consultant - Foodservice

Muriel brings over 20 years of expertise in foodservice to the Gira team from her experience with a market research institute specialised in foodservice.  She is responsible for developing Gira’s knowledge in food products.

Trevor Smith

Senior Consultant

Trevor has spent more than 30 years working in the dairy industry. He specialises in EU legislation and its impact on the dairy sector and the wider agri-food industry in the UK, Europe and worldwide.

Rémi Valençot

Senior Consultant

Rémi has been part of the Gira team for the past seven years. He works on and manages strategy projects in the food sector with a focus on the global dairy markets as well as on the United States and Europe.

Segolène Foissac


On completion of her Master’s degree in agronomic engineering and her MBA, Segolene joined the Gira team to work on the Spanish and Latin American markets for different meat, dairy and bakery projects.

Dóra Pogácsás


Dóra is based in Hungary and has been working with Gira over the past 20 years.  She works on strategy projects in the meat and poultry sectors across Europe and MENA, and in various food sectors in Eastern Europe and Scandinavia.

Laurène Bajard

Business Analyst

With a Masters’s in Agribusiness Engineering & Economics, Laurène has a strong understanding of the industry, from production to marketing. She is specialised in protein alternatives, following the latest trends, strategy and innovations.

Xinmeng Liu

Business Analyst

Xinmeng has strong professional experience in food science and technology. She brings expertise to a variety of Gira projects across our key sectors, with a particular focus on Asian regions.  

Charlotte Picazo

Business Analyst

Charlotte has a Masters in Agri-food Engineering and in Management and Business Administration. She works as a business analyst in the meat and dairy projects, paying particular attention to sustainability related trends and issues.

Hikmatullah Rahmany

Business Analyst

With a Masters in Food Management, strong business intelligence experience and an understanding of the languages and cultures of the Middle East, Hikmatullah’s work focuses on Middle East markets.

GIRA also has a young support team of researchers and consultants, and employs the specialist skills of other experienced consultants when required, assembling project teams specific to the needs of each assignment. These long-standing GIRA consultants bring detailed knowledge and expertise in individual subject areas, country/markets and/or business sectors.