A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

Contact us


  • 13 chemin du Levant FR – 01210 Ferney Voltaire, FRANCE

  • +33 450 40 24 00

  • contact@girafood.com

Who we are

Gira is a strategic consultancy and market research firm founded over 50 years ago. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as dairy, meat, bakery and foodservice.

Since 1970, Gira has provided strategic market consultancy and forecasting at every level of the food supply chain.

We are a team of consultants and researchers based throughout Europe and around the world, with a head office close to Geneva.

The team comprises economists, strategists, agronomists, business analysts, scientists, consumer specialists, linguists and an accountant.

Alongside professional expertise comes vast food chain experience built on nearly half a century of observing and advising. Our ability to put ourselves in your shoes makes for a high degree of insight and analysis to assist you grow and optimise your market presence.

The expertise and experience you need

By knowing the industry drivers, by detecting and relativising the key trends, by having the facts, and by knowing how the main actors in the sector are going to react – we can then make a valuable analysis of how the future is likely to look for you.


GIRA’s expertise is all along the food chain, from agricultural inputs to convenience store outlets and they or their interests are now multi-national.

Forward looking

Over the years GIRA has built up a remarkable databank of facts, figures and contacts from its multiclient studies that allow us to quantify, explain and forecast new markets.

Overall approach

We analyse all the accelerators and the brakes, using a mixture of empirical research and unequalled sector experience – always qualitatively, and quantitatively.

Knowing actors

A remarkable network of contacts to top people in many of the world’s largest companies. Two-way dialogue and an absolute respect for confidentiality.

Want to know more about your market?

Meet our expert team

Christophe Lafougere

Managing Director & Dairy Director

Christophe has been with Gira for over 25 years. His experience in consultancy, due diligence and research reaches across all food and drink sectors, with particular expertise in the dairy industry. Christophe supervises all Gira’s activities in this sector and is well known throughout the industry. He set up the Gira Dairy Club in 2011.

Richard Brown


Richard has been with Gira for 25 years and is Gira’s meat industry specialist. He has led a large number of meat-related strategic consultancy and research assignments, and is well-respected by the industry worldwide. For the last 15 years, he has also managed and presented the Gira Meat Club.

Rupert Claxton

Meat Director

Rupert has nearly 20 years’ experience with Gira, directing a wide range of livestock and meat sector research and consultancy assignments globally, from the fast-evolving markets of Africa and Asia, to the established markets of Europe and North America. He is also a frequent speaker at webinars and conferences across the industry.

Anne Fremaux

Bakery Director

Anne has over 30 years’ experience with Gira, having developed the company’s Bakery Business. She is responsible for all Gira’s bakery consultancy, due diligence and research projects. She is recognised throughout the European bakery sector for her expertise and industry-wide experience.

Guy Kientz

Senior Advisor

Guy is a Senior Advisor with Gira. He has held a number of senior management positions in the food ingredients industry, including dairy, in various companies in Europe, the United States and Asia Pacific. He brings his expertise in strategic consulting, project management and M&A.

Mylène Potier

Ingredients Director

Mylène brings specialist nutrition expertise to Gira. With a PhD in human nutrition, Mylène is responsible for the technical ingredient aspects of Gira’s work with the food industry; she is currently developing Gira’s forefront expertise.

Véronique Aguera

Senior Consultant

Véronique brings 20 years of expertise to Gira’s dairy and meat projects in key areas like Russia and CIS countries, where she participates in leading conferences. She also has solid knowledge on India and other emerging markets in Asia.

Nils Beaumond

Senior Consultant

Nils, a qualified veterinarian, brings 30+ years of valuable expertise of the global animal production industry to Gira from his work with Interbev, the French Meat & Livestock Association, and experience acquired throughout the world.

François Cadudal

Senior Consultant

François brings nearly 15 years of expertise in the global animal production industry to Gira. Through previous positions at FranceAgriMer and Itavi, he acquired solid knowledge of the European poultry & egg industry.

Yi Chen

Senior Consultant

With a PhD in Economics and experience as a lecturer at Montpellier SupAgro, Yi brings expertise to Gira’s dairy and meat projects in the Chinese and other Asian markets, where she has an extended network and deep market knowledge.

Małgorzata Falkowska

Senior Consultant

Małgorzata brings her perspective and expertise as a market research unit manager and strategist to Gira. She joined Gira over 10 years ago and is responsible for projects in Poland, the Baltic States, Ukraine and Belarus

Richard Herzfelder

Senior Consultant

Rich brings 20 years of expertise in the Asian meat & feed sectors. He has been part of the Gira team for 10 years. Having lived in China for over 20 years, and now in the US, he completed numerous projects for Gira in China, Vietnam & Mongolia..

Nancy Mayo

Senior Consultant

With over 20 years as a Senior Consultant at Gira, Nancy works our team on commercial due diligence, competitor intelligence and market strategy advice across all stages of the food chain in the various sectors Gira covers.

Dóra Pogácsás

Senior Consultant

Dóra is based in Hungary and has been working with Gira over the past 20 years.  She works on strategy projects in the meat and poultry sectors across Europe and MENA, and in various food sectors in Eastern Europe and Scandinavia.

Muriel Regnier

Senior Consultant - Foodservice

Muriel brings over 20 years of expertise in foodservice to the Gira team from her experience with a market research institute specialised in foodservice.  She is responsible for developing Gira’s knowledge in food products.

Trevor Smith

Senior Consultant

Trevor has spent more than 30 years working in the dairy industry. He specialises in EU legislation and its impact on the dairy sector and the wider agri-food industry in the UK, Europe and worldwide.

Rémi Valençot

Senior Consultant

Rémi has been part of the Gira team for over ten years. He works on and manages strategy projects in the food sector with a focus on the global dairy markets as well as on the United States and Europe.

Laurène Bajard


With a Masters’s in Agribusiness Engineering & Economics, Laurène has a strong understanding of the industry, from production to marketing. She is specialised in protein alternatives, following latest trends, strategy and innovations.

Ed Brown


With a degree in Agricultural Business Management from the University of Reading, Ed works as a consultant with a particular focus on meat and livestock production systems.

Segolène Foissac


On completion of her Master’s degree in agronomic engineering and her MBA, Segolene joined the Gira team to work on the Spanish and Latin American markets for different meat, dairy and bakery projects.

Elizabeth Bonnard

Business Analyst

Elizabeth is a food & health engineer from the Unilasalle Polytechnic Institute. She specialised in prevention, food & health benefits, with a health catering option. She brings her experience in nutrition, health & food safety to Gira.

Molly Corbett

Business Analyst

Originally from the region of Herefordshire, Molly is doing a 12-month internship with Gira as part of her Agriculture degree at Harper Adams University in the UK.

Yasin Kazemi

Business Analyst

With an engineering degree in Agro-Economics and Management and a master’s degree in Development Economics, Yasin brings experience in research and development to the Gira team.

Nazha Mahjor

Business Analyst

Nazha has 10 years of experience within the food industry and a Degree in International Management and Food Safety. She brings strong knowledge of the food chain & process to Gira.

GIRA also has a young support team of researchers and consultants, and employs the specialist skills of other experienced consultants when required, assembling project teams specific to the needs of each assignment. These long-standing GIRA consultants bring detailed knowledge and expertise in individual subject areas, country/markets and/or business sectors.