Bakery Market Overview
While maintaining a steady 40 million tons (2016), the European market shows contrasting trends between north and south. Gira’s unmatched insight of these market trends comes from monitoring the entire bakery sector for over 30 years. An analysis of bakery product consumption, distribution and production structure in European countries and the ranking of top European industrial bakers gives you the understanding required to maintain relevance and remain competitive.
Current sector challenges and opportunities:
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- A shift from packaged to fresh bakery products in Northern European countries, largely due to bake-off
- Modern retail channels, driven by hard-discounters, crowding the market strongly
- Success in both ends of the market with both the premium segment and low-price products growing
- Food waste and an emphasis on local production attracting attention in almost all countries.
- A much lesser developed bake-off market in Eastern countries (new EU members)
Figure: Bakery products consumption cumulative growth by supply origin and by region – 2016/2021f
Contact us to find out how Gira can help you turn today’s challenges into tomorrow’s opportunities.
Latest Bakery Market Reports
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- Bakery
- Foodservice
The Different Business Models of Bakery Chains in Europe
Bakery, Foodservice(Published January 2022) There are over 50,000 bakery and coffee shop chain outlets in Europe, which hold 15% of fresh bakery distribution in Europe and 13% share of industrial fresh and bake-off bakery product production, due to owned manufacturing plants. With blurring boundaries between retail and foodservice, and in a growing industrial competitive environment, there is an Read More...
European Bakery Companies Panorama
BakeryThe only pan-European industrial bakery, databank with explanation and informed opinion on what it means. Gira’s Panorama, updated every three years, contains comprehensive corporate, structural and market information on the four major bakery products, bread, viennoiserie, patisserie and savoury pastry.
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Covid-19 Crisis : Impact on European Bakery Markets
BakeryCovid-19 Crisis - Impact on European Bakery Markets (Proposal) 1 file(s) 635 Download (Published March 2021) Covid-19 started in Wuhan on 10th December 2019, but didn’t make global consciousness until mid-January 2020. The Chinese lock-down hit the front pages across the world on the 23rd January 2020 as 10 cities were shut down. The disruption Read More...
Bake-off Bakery Markets in Europe
BakeryBake-off Bakery Markets in Europe (Brochure) 1 file(s) 1.29 MB Download Bake-off is the strongest growing sector in a globally stagnant European bakery product market, with Bake-off bakery products now being the key target for almost all of Europe’s industrial bakers. But where really are the best opportunities? And are there any new threats that may change the equation? Gira’s NEW report Read More...
The future of Dynamic Bakery segments : Soft buns – flatbreads – Doughnuts – US / American pastries
BakeryToday’s mature European bakery market presents several segments that are of increasing interest to consumers and therefore, for industrial producers.
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