A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

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  • 13 chemin du Levant FR – 01210 Ferney Voltaire, FRANCE

  • +33 450 40 24 00

  • contact@girafood.com


Webinar Invitation: Cracking the Code in the Hybrid Dairy & Meat Market

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Jan, 30, 2025
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Webinar Invitation

Cracking the Code in the Hybrid Dairy & Meat Market

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Hybrid dairy and meat products are revolutionising the food industry by blending animal-based and plant-based ingredients to offer a “best-of-both-worlds” solution. But are these products meeting consumer needs, or are they falling short?

Join our collaborative webinar with HMT to learn about the opportunities and challenges in production, cost management, and product differentiation, and gain insights to create innovations that truly resonate with today’s market. Don’t miss this deep dive into the future of hybrid food!

When? Thursday 27th February, at 10-11 AM CET & 4-5 PM CET

Join us and discover how to be successful in the hybrid dairy and meat market by bridging the gap between the industry’s goals and consumer needs.

What to expect in this webinar?

  • Market insights and industry data: Identifying emerging opportunities in the hybrid food space.
  • Consumer perspectives: Understanding the true motivations behind consumer choices, including triggers, barriers, and decision-making criteria.
  • Common pitfalls and success factors: Why some hybrid products fail and how to avoid these pitfalls.
  • The future of food innovation: How hybrid solutions can pave the way for new sustainability and product development opportunities.

Webinar Speakers

Mylène Potier

Ingredients Director at Gira

Laurène Bajard

Food Market Consultant at Gira

Peter Wennström

Founder and expert consultant at HMT

Marit Veenstra

Brand & Innovation Strategist at HMT

Follow us at GIRA – A Girag & Associates Company to stay up to date on our in-house experts’ insights, where they are and what Gira is up to in the food industry.