Over 50 years of Strategic Expertise in Meat & Livestock Industry

With over 50 years of expertise, Gira has been at the forefront of analysis and strategic expertise in the meat & livestock sector worldwide. Our mission is to deliver comprehensive data, forward-looking strategic analysis and valuable insights that support our clients across the entire food supply chain.

We collaborate closely and consistently with clients across the entire value chain, from genetics, animal health, pharmaceuticals and feed additives, through to large-scale farming operations, slaughtering and further processing, machinery and packaging. Our reach eventually extends to major retail and foodservice buying groups, giving us a truly end-to-end perspective of the industry. This scope provides our Meat and Livestock team with a unique outlook on global meat market trends, challenges, and opportunities, and gives access to key decision-makers across the meat industry.

Multi-client Research: Gira Meat Club (GMC) and more

Our flagship multi-client research programme, the Gira Meat Club (GMC), celebrating its 50^th year in 2025, provides members with exclusive access to comprehensive insights into the global meat and livestock industry. The programme centres around an annual two-day meeting in Geneva for Gira Meat Club members and is supported by a series of targeted country reports.

The research for this annual meeting and the reports equips our Gira Meat Club team with a robust baseline of data and key contacts within the meat industry. The GMC provides data and insights across each of the 23 key markets – from the US and Europe to South Africa, Saudi Arabia, China and beyond –across the pork, poultry, beef and sheepmeat sectors.

In addition to the Gira Meat Club, we also run the Gira Asia Meat Club (GAMC), celebrating its 13^th year in 2025, and regularly carry out other multi-client studies focused on key industry issues. Recent topics include

African Swine Fever (ASF)
Highly Pathogenic Avian Influenza (HPAI)
COVID-19
European Further Meat Processing

These studies and more are available in our extensive back catalogue of our Reports Page!

Individual Market Research

Gira’s Meat and Livestock team dedicates a significant part of the year to individual consulting projects, focusing on supporting the unique business challenges of our clients worldwide. These projects cover a range of areas including, but not limited to:

Market and supply chain analysis
Strategic reviews
Voice of customer research
Due diligence

Every project is carried out by Gira’s extensive global team of experienced specialists, who deliver timely, well-thought-through and actionable insights to the challenges of the global meat market – setting us apart from our competitors in global meat industry research.

Presentations, workshops, conferences

Gira’s Meat & Livestock experts are regularly invited to speak at food industry events and conferences worldwide, engaging with farmers, producers, industry associations, clients, and investors. We are recognised for our extensive expertise and our ability to initiate meaningful discussions within this globally connected industry.