(6th Edition Published December 2024)

Bake-off is the strongest growing sector in the European bakery product market but is now facing new challenges. Bake-off bakery products remain the key target for the majority of Europe’s industrial bakers.

However, where are the most realistic opportunities in the bake-off sector? Are there any new threats that may change the equation?

GIRA’s 6th edition of the “Bake-off bakery markets in Europe” study provides a unique, qualitative and quantitative forecasting database on European Bake-off markets; up-to-date, comprehensive and, above all, fully comparable information.  The key objective of this study is to make a dynamic review of the Bake-off market in the overall fresh bakery market context. Gira carries out a parallel deep-dive into the bake-off market products, the level of convenience in bake-off technologies and the distribution channels. The study also highlights changes in the bake-off industry structures and the many different strategies of its operators and their clients, with a sub-analysis for each of the countries covered.

• Gira provides heavy coverage of the following countries: France – Germany – Italy – Poland – Spain – United Kingdom.
• With a lighter coverage for: Belgium – Czech Republic – Denmark – Finland – Hungary – Netherlands – Portugal – Sweden and Türkiye.

Gira makes a series of strategic recommendations for operators, both in each of the Country Reports and, in a more general nature, in the Synthesis volume.

For full details on this programme, click on the proposal title or the download button above.  If you require further information, contact Anne Fremaux, Director Bakery, on 0033 4 50 40 24 00 or a.fremaux@girafood.com.

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