A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

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  • +33 450 40 24 00

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Bake-off Bakery Markets in Europe

Feb, 20, 2024

(6th Edition to be Published Summer 2024)

Bake-off is the strongest growing sector in a European bakery product market, still recovering from the COVID-19 crisis. Bake-off bakery products remain the key target for the majority of Europe’s industrial bakers.

But where are the most realistic opportunities in the bake-off sector? Are there any new threats that may change the equation?

Gira’s 6th edition of the “Bake-off bakery markets in Europe” study will provide a unique, qualitative and quantitative forecasting database on European Bake-off markets; up-to-date, comprehensive and, above all, fully comparable information.  The key objective of this study is to make a dynamic review of the Bake-off market in the overall bakery market context. Gira will carry out a parallel deep-dive into the bake-off market products, the level of convenience in bake-off technologies and the distribution channels. The study will also highlight changes in the bake-off industry structures and the many different strategies of its operators and their clients, with a sub-analysis for each of the countries covered.

  • Gira will provide heavy coverage of the following countries: France – Germany – Italy – Poland – Spain – United Kingdom.
  • With a lighter coverage for: Belgium – Czech Republic – Denmark – Finland – Hungary – Netherlands – Portugal – Sweden and Türkiye.

Gira will make a series of strategic recommendations for operators, both in each of the Country Reports and, in a more general nature, in the Synthesis volume.

For full details on this programme, click on the proposal title or the download button above.  If you require further information, you may contact Anne Fremaux, Director Bakery, on 0033 4 50 40 24 00 or a.fremaux@girafood.com.

Follow Gira on Linkedin to keep up to date on what is new in this sector and what other markets Gira is currently researching.

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