A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

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Dynamic Bakery Segments : Soft buns, Flatbreads, Doughnuts and US/American pastries

Nov, 09, 2023

(2nd edition published in November 2023)

The European bakery market is mature and will face major challenges, however, four dynamic product segments (soft buns, flatbreads, doughnuts and US/American Pastries ) are showing promising growth rates and are of increasing interest for consumers – and therefore for all players along the bakery chain.

This 2nd edition of Dynamic Bakery Segments is an update of the 2018 edition’s research, which account for 12% of the total bakery market in 2022. What are the drivers in these segments? Which products will move into the mainstream? What makes them popular among consumers? Which recipes, formats, flavours, toppings etc. are most popular? What are their distribution channel specificities? Will bakery, coffee-shop or fast-food chains continue to be the driving force behind market growth? What are the production strategy options and challenges for manufacturers?


This new edition covers market figures, product segmentation, main consumption occasions, consumption trends, drivers and brakes, distribution structure, technologies and production options, main industrial producers (packaged and bake-off products), and includes the new League Table of major bakery companies supplying Dynamic Bakery segments in Europe.


What do you get if you subscribe?

  • Webinar highlighting the key research conclusions and insights from the study.
  • Synthesis Report of the Dynamic Bakery Segment markets and players.
  • Country Reports including a description of the Dynamic Bakery Segment markets and industry structures in the six main countries covered in the research, which account for about 65% of the total market for Dynamic Bakery products in Europe.


For full details on this study, click on the proposal above to download. If you have any questions and would like to speak directly with the project management team, contact our Bakery Director, Anne Fremaux at afremaux@girafood.com or Ségolène Foissac, Bakery Consultant, at sfoissac@girafood.com


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