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Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

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📣 NEW STUDY on 'Bake-off Bakery Markets in Europe' bake-off

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    • 📣 NEW STUDY on ‘Bake-off Bakery Markets in Europe’
Mar, 05, 2024

Photo of frozen croissants ready to bakeThe European bake-off market is experiencing the strongest growth in the European bakery product market as it recovers from the impact of the COVID-19 crisis.

Many industrial bakers across Europe focus on bake-off bakery products as their main target. However, where are the most promising opportunities in this sector and what are the potential threats that could change the dynamics?

Gira’s ‘Bake-off bakery markets in Europe’ (6th ed.) study offers a unique and comprehensive database, that provides qualitative and quantitative forecasts for the European bake-off markets. This study provides up-to-date and fully comparable qualitative and quantitative information. It’s main objective is to provide a dynamic review of the bake-off market within the broader context of the bakery market. Gira will delve deep into the various bake-off products, the level of convenience offered by bake-off technologies, and the distribution channels involved. Also, Gira analyses the changing structures within the bake-off industry and the different strategies employed by operators and their clients in each country.

Furthermore, Gira will extensively cover France, Germany, Italy, Poland, Spain, and the United Kingdom. Additionally, there will be lighter coverage for Belgium, the Czech Republic, Denmark, Finland, Hungary, the Netherlands, Portugal, Sweden, and Turkey.

The study will conclude with a series of strategic recommendations for operators, both in the individual Country Reports and in the Synthesis volume, which provides a more general overview.

Should you have any questions about this edition of our ‘Bake-Off Bakery Markets in Europe’ study, please don’t hesitate to reach out to Anne Fremaux, our Director of Bakery. You can contact her at +33 4 50 40 24 00 or via email at a.fremaux@girafood.com. For a better understanding of this study, simply download the comprehensive proposal on our ‘Bake-Off Bakery Markets in Europe’ reports page.

Check out our other bakery studies on our Bakery Page. To stay informed on this study and other exciting projects at Gira, follow us on our Gira LinkedIn page.