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Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

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📣 NOW AVAILABLE! Dynamic Bakery Segments (soft buns, flatbreads, doughnuts, US pastries)

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    • 📣 NOW AVAILABLE! Dynamic Bakery Segments (soft buns, flatbreads, doughnuts, US pastries)
Dec, 01, 2023

The European bakery market is mature and will face major challenges. Four dynamic product segments (soft buns, flatbreads, doughnuts, US pastries) are showing promising growth rates and are of increasing interest to consumers – and therefore, to all players along the bakery chain.

(2nd edition published November 2023)

This 2nd edition of Dynamic Bakery Segments is an update of the 2018 edition’s research. Dynamic Bakery Segments account for 12% of the total bakery market in 2022. What are the drivers in these segments? Which products will move into the mainstream? What makes them popular among consumers? Which recipes, formats, flavours, toppings etc. are most popular? What are their distribution channel specificities? Will bakery, coffee-shop or fast-food chains continue to be the driving force behind market growth? What are the production strategy options and challenges for manufacturers?

  • This new edition covers market figures, product segmentation, main consumption occasions, consumption trends, drivers and brakes, distribution structure, technologies and production options, main industrial producers (packaged and bake-off products), and includes the new League Table of major bakery companies supplying Dynamic Bakery segments in Europe.
  • Click here to read more about the study or contact Anne Fremaux , Bakery Director, or Ségolène Foissac, Bakery Consultant, to discuss further.
  • Follow Gira on Linkedin to keep up to date with what is new in this sector and what other markets Gira is currently researching.