A strategic consultancy and market research firm
Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.
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14th Gira Asia Meat Club – Gira welcomes you to Kuala Lumpur!
GIRA is excited to host the GIRA Asia Meat Club annual meeting in Kuala Lumpur on February 12th and 13th, 2026. Rupert Claxton and the GIRA Asia Meat Club team look forward to meeting this year’s attendees. GIRA’s annual analysis and strategic review of the Asian meat market highlights its role in the global meat
Read MoreThe Gira Meat Club annual meeting – 50th anniversary!
Rupert Claxton Brown and the Gira Meat Club (GMC) team look forward to welcoming you to the 50th two-day event filled with engaging presentations and discussions on current challenges and opportunities facing the international meat industry. The GMC annual meeting takes place on December 3rd and 4th. The GMC team and industry experts will provide
Read MoreNOW AVAILABLE! Yellow Pea : the trending Protein…the European perspective
From Seed to Shelf: What’s Next for the European Pea Protein Market? We’ve just released our new in-depth report on the European Pea Protein Market – 130 pages of data-driven insights and forward-looking analysis covering: Production, trade, and consumption of dry pea, isolates, concentrates, texturates & hydrolysates EU supply chain structure and competitive landscape
Read More- Bakery, Bakery, Dairy, Gira news, Ingredients
- Posted by: Fiona Vuillermoz
New Study: Fats in European Bakery Markets (2018–2030)
Gira is launching a new multiclient study, Fats in European Bakery Markets: Applications and Key Trends (2018–2030). This in-depth analysis explores how butter, blends, and vegetable fats are shaping Europe’s bakery sector – revealing key market trends, innovation drivers, and strategic opportunities across six major countries. Why this Fats in European Bakery Markets Study Matters Today? Europe’s
Read More- Gira news
- Posted by: Fiona Vuillermoz
Insights from Hybrid Product Webinar by Gira x HMT
Insights from Hybrid Product Webinar by Gira x HMT Cracking the Code in the Hybrid Dairy & Meat Market Blending meat or dairy with other food ingredients has been done for decades, particularly in South America and Africa, where they were developed primarily for price or functionality. For example, many sausage and minced meat products Read More- Dairy, Gira in the news, Gira news, Meat, Meat, Non classé
- Posted by: Fiona Vuillermoz
Gira will share expert insights at the South East Future of Farming Conference 2025
Gira is proud to be part of the South East Future of Farming Conference 2025 and to make a positive community impact! Rupert Claxton, Meat & Livestock Director at Gira, will be presenting his expert insights on the future of farming and the critical role of sustainability at the South East Future of
Read More- Dairy, Gira news, Ingredients, Meat, Meat
- Posted by: Fiona Vuillermoz
Webinar Invitation: Cracking the Code in the Hybrid Dairy & Meat Market
Webinar Invitation Cracking the Code in the Hybrid Dairy & Meat Market Hybrid dairy and meat products are revolutionising the food industry by blending animal-based and plant-based ingredients to offer a “best-of-both-worlds” solution. But are these products meeting consumer needs, or are they falling short? Join our collaborative webinar with HMT to learn about the opportunities and Read MoreThe Gira Meat Club annual meeting is back in Geneva this December!
Richard Brown and the Gira Meat Club (GMC) team look forward to welcoming you to this two-day event filled with engaging presentations and discussions on current challenges and opportunities facing the international meat industry. The GMC annual meeting takes place on December 4th and 5th. The GMC team and industry experts will provide a unique
Read More- Dairy, Ingredients, Non classé
- Posted by: Fiona Vuillermoz
Meet Gira’s industry experts at SIAL 2024!
Seize the opportunity to meet GIRA’s industry experts at SIAL Paris 2024. Reach out to Christophe Lafougere (CEO & Dairy Director), Rupert Claxton (Meat Director), Richard Brown (Director) and Guy Kientz (Senior Advisor) while you are at the event. As part of SIAL 2024, Gira has teamed up with FIT, dairy expert to present a
Read More- Gira news, Ingredients
- Posted by: Fiona Vuillermoz
Lactoferrin: potentially one of the fastest-growing ‘new’ dairy ingredients in years to come…
Gira’s most recent edition of the Lactoferrin Global Markets Report is available! Are you interested in learning more about lactoferrin and its current applications? Would you like to gain insights into the future market for lactoferrin and its potential new applications? Are you a lactoferrin manufacturer seeking to keep track of your competitors? If
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