A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

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NOW AVAILABLE! Yellow Pea : the trending Protein...the European perspective

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    • NOW AVAILABLE! Yellow Pea : the trending Protein…the European perspective
Nov, 07, 2025
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From Seed to Shelf: What’s Next for the European Pea Protein Market?

 

We’ve just released our new in-depth report on the European Pea Protein Market – 130 pages of data-driven insights and forward-looking analysis covering:

  • Production, trade, and consumption of dry pea, isolates, concentrates, texturates & hydrolysates
  • EU supply chain structure and competitive landscape
  • Application-specific volumes across bakery, snacks, specialised nutrition, and meat & dairy alternatives
  • Market share of pea protein within key applications and across derivatives

…and much more!

Our new study decodes today’s market realities and tomorrow’s opportunities, helping producers, distributors, and formulators position strategically for growth.

 

Join our exclusive webinar on November 25th @ 15h00 CET to hear our experts uncover how taste, texture, and trade are reshaping the future of pea protein in Europe.

Register here

Plant based Protein market in Europe, by Gira

The European pea protein market is entering a period of strategic recalibration, where innovation will define the next leaders. Trade tensions between the US, Canada, China, and Europe are shifting global dynamics – and with the EU investigating potential dumping of Chinese pea proteins, new opportunities are opening for agile European producers. Despite short-term turbulence in plant-based meats, overall demand for pea proteins remains robust. From bakery to specialised nutrition, growth is accelerating, but the rules of the game are changing. Next-generation pea proteins – offering cleaner taste, higher purity, and enhanced functionality — are setting new standards for success.

 

Take a look at the full brochure on our Yellow Pea : the trending Protein…the European perspective report page

 

For more information, contact: Laurène Bajard, Mylène Potier or Christophe Lafougere

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