Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.
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Brazil’s poultry sector is a major global producer and a major contributor to supply in many markets, accounting for 33% of total traded poultry. The risk of an HPAI outbreak in Brazil is two-fold, with significant global ramifications:
Until Brazil declares an outbreak in commercial birds there are many unknowns, not least when and where (Brazil is a big country). But also, how might the key importers react, and what is the ripple effect? This study sets out the scenarios and will revisit them after the event of an outlook. Forewarned is forearmed!
Gira’s crisis study report on the “Potential impact of an HPAI (bird flu) outbreak (bird flu) in Brazil on the global industry” deep dives into the key impacts of an outbreak, what the variables are, and how they will impact both Brazil’s ability to produce and export chicken, and the importers’ stance on Brazilian access. This report provides a pre-brief to companies involved in the global protein supply chains, what their teams should be aware of, and how can it play out globally? The overarching objective is to help companies make decisions when an HPAI outbreak happens. The situation will move fast and the need for information will be paramount. If Gira’s HPAI crisis study report interests you, contact Rupert Claxton directly to discuss it further.
Find out more about our most recent food industry publications by visiting our reports page. Reach out to us for more specific information on our contact page.
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