A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

Contact us


  • 13 chemin du Levant FR – 01210 Ferney Voltaire, FRANCE

  • +33 450 40 24 00

  • contact@girafood.com

NOW AVAILABLE! Business Models of Bakery Chains in Europe

    • Home
    • Bakery
    • NOW AVAILABLE! Business Models of Bakery Chains in Europe
Feb, 24, 2022

Gira has just published its new report on the Business Models of bakery chains in Europe, covering the 14 main European countries. With blurring boundaries between retail and foodservice, and in an increasingly competitive industrial environment, it is essential to understand which business models will most impact bakery products distribution and production in the near future. In 2021, bakery chains accounted for:

  • 15% of fresh bakery products distribution
  • 2% of artisanal bakery production
  • 13% of industrial bakery production.

This newly released report will help you understand the importance and dynamics of bakery and coffee shop chains, along the full bakery supply chain:

  • Who are the top bakery and coffee shop chains?
  • Which business models will be the fastest growing and most promising in the future?
  • What each model offers and/or produces?
  • To which extent they will challenge retailers, foodservice operators, and industrial bakers?
  • How these segments will evolve?

For full details on this study, click here or contact Anne Fremaux, Bakery Director, at a.fremaux@girafood.com