Feb, 28, 2019
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Gira has just published an in-depth analysis of some of the fast-growing categories within bakery products.
With over 20 billion units consumed in 2017, in the 6 European countries investigated, soft buns, flatbreads, doughnuts and US/American pastries altogether account for:
- 6% of total bakery consumption – but up to 15% of the market value
- And should grow by over 2% per year – in a static bakery market.
This new report provides comprehensive data and information on these 4 markets:
- Detailed product segmentation and consumption trendsetters
- Their main distribution channels and specificities (e.g. the impact of chained operators)
- The share of each technology; fresh, packaged or bake-off – and the future challenges for industrial bakers.
For full details on this programme, click here.
If you require further information, you may contact Anne Fremaux, Director Bakery, on 0033 4 50 40 24 00.
