A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

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Join us at Day 2 of FHA Asia on the 6th of September

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    • Join us at Day 2 of FHA Asia on the 6th of September
Aug, 22, 2022

Rupert Claxton, Gira’s Meat Director, will present ‘Challenges in Global Meat Supply 2022‘ and ‘Drivers for Meat Demand Growth in Asia‘ on day two of the event.

Register now and gain access to a wealth of knowledge of the meat industry, from current trends to future insights and the challenges ahead.

September 6th – FHA Seminar (Hall 1)

10:40 – 11:00: Challenges in Global Meat Supply 2022

The post Covid environment, war in the Ukraine, and changing consumer demands, all challenge industry structure and profitability, what is the impact on meat availability across Asia in a global market. Long standing issues including ASF and HPAI are layered onto the post Covid consumer experience, where supply chains have shifted quickly away from traditional distribution, into a modern branded cold chain. The global meat supply chain is under significant cost pressure, as soaring feed and energy costs, combine with tight labor availability, and challenges in major production centres. Despite the serious outlook, the global meat market is still growing at a CAGR of 2.4% during 2021-2025, as it recovers from the compounded disruption of ASF and Covid.

This interactive session will allow delegates to understand the global consequences of events in the supply chain, and to better identify future shocks, gaining a deeper understanding of the next cycle meat economics, and how they may impact their business.

11:15 – 12:00: Drivers for Meat Demand Growth in Asia – Building beyond Covid

The mega trends pre-covid are still in place, disruption form ASF, increased demand for meat, and a strong preference for Chicken. But new mid-term trends are influencing the market; a move to online retail and delivered foodservice, strong SDG drivers, and inflationary pressure. Technology along the supply chain is becoming increasingly prevalent, central in ensuring high quality products, whilst delivering increased efficiency to a system under significant margin pressure. What are the main signals for your business, and how will they evolve as the world moves through this high cost period?

The session focusses on understanding the new trends and their mid-term influences and will end with a Q and A session and the chance to reflect on the different impacts of these trends across Asia.

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