A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

Contact us

OUR OFFICE

  • 13 chemin du Levant FR – 01210 Ferney Voltaire, FRANCE

  • +33 450 40 24 00

  • contact@girafood.com


Dairy market overview

Global demand for dairy products is increasing but the entire dairy sector is facing several changes all at once.

To face and survive these challenges, strategic market information is essential. Gira’s expertise and experience in this sector results in an unparalleled ability to collect, compile and analyse data and opinion to master critical issues relevant to the dairy market today and in the future. We answer the questions you are asking:

  • What is the current level of production, import, export or consumption of a dairy product in a specific country?
  • What will happen next year? And in the next five years?
  • Will prices rise or fall? Why?
  • Which countries are the most interesting?

Current sector challenges and opportunities:

  • Consumption trends are changing. The sector must remain agile, adapting to new consumer demands, e.g. GMO-free, organic, lactose-free, animal welfare
  • The return to dairy fats. Butter consumption is back with considerable impact on the product mix and prices of all dairy commodities
  • Price volatility is the new norm. Frequent imbalances in supply and demand, the end of EU milk quotas, the Russian embargo, Chinese over-buying, EU SMP stocks and trade agreements all create volatility and are now part of the trading rules
  • New consumer nations. The development of dairy consumption outside the traditional dairy-producing regions increases the potential for commodity imports and investment in burgeoning new dairy markets
  • Novel dairy Ingredients. The traditional dairy market is expanding due to the growing importance of new added-value technology and the continuous development of more complex and dedicated technical products

The dairy market includes a wide range of products derived from milk, including fluid milk, cheese, butter, powders, cream, fresh dairy products and technical dairy ingredients. From traditional dairy products and commodities, to specific and more recent technical dairy ingredients, Gira understands and works with the vast spectrum of dairy products, and our customers operate along the entire dairy sector food chain.

Contact us to find out how Gira can help you turn today’s challenges into tomorrow’s opportunities.

Latest Reports & Analyses

Dedicated products & services

Gira’s products and services fall into the following categories

Consulting services

Using an empirical, information-driven approach, we apply global market intelligence and experience to complex challenges, producing concrete strategies and action plans to fit your business needs.

Individual market research

We obtain the data, interview the players, make sense of the insights and forecast the key future trends to help you develop and refine your strategic and operational goals.

Multi-client market research

Our unique multi-client studies keep you at the cutting edge of strategic developments in your sector, giving you an unrivalled database and forecasts, and a real competitive advantage.

Market audits and due diligence

Our unequalled depth of sector knowledge means we analyse and interpret information rapidly and efficiently, allowing us to operate within tight time and budgetary constraints.

Presentations, workshops, conferences

Presenting our latest research and market intelligence adds real value to your business events – an AGM, a team meeting or a client conference