While maintaining a steady 40 million tons (2016), the European market shows contrasting trends between north and south. Gira’s unmatched insight of these market trends comes from monitoring the entire bakery sector for over 30 years. An analysis of bakery product consumption, distribution and production structure in European countries and the ranking of top European industrial bakers gives you the understanding required to maintain relevance and remain competitive.
Current sector challenges and opportunities:
Figure: Bakery products consumption cumulative growth by supply origin and by region – 2016/2021f
Contact us to find out how Gira can help you turn today’s challenges into tomorrow’s opportunities.
Today’s mature European bakery market presents several segments that are of increasing interest to consumers and therefore, for industrial producers.Read More...
The only pan-European industrial bakery, databank with explanation and informed opinion on what it means. Gira’s Panorama, updated every three years, contains comprehensive corporate, structural and market information on the four major bakery products, bread, viennoiserie, patisserie and savoury pastry.Read More...
Gira’s products and services fall into the following categories
Using an empirical, information-driven approach, we apply global market intelligence and experience to complex challenges, producing concrete strategies and action plans to fit your business needs.
We obtain the data, interview the players, make sense of the insights and forecast the key future trends to help you develop and refine your strategic and operational goals.
Our unique multi-client studies keep you at the cutting edge of strategic developments in your sector, giving you an unrivalled database and forecasts, and a real competitive advantage.
Our unequalled depth of sector knowledge means we analyse and interpret information rapidly and efficiently, allowing us to operate within tight time and budgetary constraints.