A strategic consultancy and market research firm

Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

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The future of Dynamic Bakery segments : Soft buns – flatbreads – Doughnuts – US / American pastries

Feb, 07, 2019
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Today’s mature European bakery market presents several segments that are of increasing interest to consumers and therefore, for industrial producers.

Gira has just published an in-depth analysis of some of the fast-growing categories within bakery products.

With over 20 billion units consumed in 2017, in the 6 European countries investigated, soft buns, flatbreads, doughnuts and US/American pastries altogether account for:

  • 6% of total bakery consumption – but up to 15% of the market value
  • And should grow by over 2% per year – in a static bakery market.

This new report provides comprehensive data and information on these 4 markets:

  • Detailed product segmentation and consumption trendsetters
  • Their main distribution channels and specificities (e.g. the impact of chained operators)
  • The share of each technology; fresh, packaged or bake-off – and the future challenges for industrial bakers.

For full details on this programme, click on the proposal title or the download button above.  If you require further information, you may contact Anne Fremaux, Director Bakery, on 0033 4 50 40 24 00.


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