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Gira knows food – and most of the actors in the European food chain. We operate in the drink and food sectors and the food-based retail chain throughout the whole of Europe and worldwide in some product sectors such as meat, fish and dairy.

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📣 NEW STUDY! Dynamic Bakery Segments

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    • 📣 NEW STUDY! Dynamic Bakery Segments
Feb, 09, 2023

(2nd Edition be published July 2023)

The European bakery market is mature and will face major challenges, however, four dynamic product segments are showing promising growth rates and are of increasing interest for consumers – and therefore for all players along the bakery chain.


Gira is about to update its 2018 research into the dynamic products segments of soft buns, flatbreads, doughnuts and US/American Pastries, that account for 13% of the total bakery market in 2021. What are the drivers in these segments? Which products will move into the mainstream? What makes them popular among consumers? Which recipes, formats, flavours, toppings etc. are most popular? What are their distribution channel specificities? Will bakery, coffee-shop or fast-food chains continue to be the driving force behind market growth? What are the production strategy options and challenges for manufacturers?


This new edition of our Dynamic Bakery Segments report will cover market figures, product segmentation, main consumption occasions, consumption trends, drivers and brakes, distribution structure, technologies and production options, main industrial producers (packaged and bake-off products), as well as two new sections:

  • insightful and informative profiles of the major industrial bakers supplying Dynamic Bakery segments in each country
  • League Table of the major bakery companies supplying Dynamic Bakery segments in Europe.


Click here to read more about the study or contact Anne Fremaux , Bakery Director, or Ségolène Foissac, Bakery Consultant, to discuss further.


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