Gira is a strategic consultancy and market research firm founded over 30 years ago. Gira operates in the food & drink and food-based retail chain throughout Europe, West and East. And worldwide in some product sectors such as meat, fish and dairy. Gira covers all aspects - not just agricultural production, processing, wholesale and retail, but also packaging, machinery & equipment, services, foodservice etc. And, of course, consumer research.

Gira's longevity is due to our 100% commitment to our core area of expertise - the food chain and its environment. Gira knows food - and most of the actors in the European food chain know and respect GIRA.

If you're a manufacturer or a retailer, a cooperative or a trader, an investor or a packaging or machinery supplier - Gira knows your business, and that of your clients. Gira has the experience, the strategic and operational insights, and the solutions to serve the whole food & retail chain. What makes Gira so special Gira's staff & consultants

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<p> Gira is a strategic consultancy and market research firm founded over 30 years ago. Gira operates in the food & drink and food-based retail chain throughout Europe, West and East. And worldwide in some product sectors such as meat, fish and dairy. Gira covers all aspects - not just agricultural production, processing, wholesale and retail, but also packaging, machinery & equipment, services, foodservice etc. And, of course, consumer research. <p>Gira's longevity is due to our 100% commitment to our core area of expertise - the food chain and its environment. Gira knows food - and most of the actors in the European food chain know and respect GIRA. <p> If you're a manufacturer or a retailer, a cooperative or a trader, an investor or a packaging or machinery supplier - Gira knows your business, and that of your clients. Gira has the experience, the strategic and operational insights, and the solutions to serve the whole food & retail chain. <a href="/data/en/whoweare/whatmakesus.asp">What makes Gira so special</a> <a href="/data/en/whoweare/ourstaff.asp">Gira's staff &amp; consultants</a> <p> <h2><a href="/data/en/home.asp">Home</a></h2><h2><a href="/data/en/whoweare.asp">Who we are</a></h2><ul><li><a href="/data/en/whoweare/whatmakesus.asp">What makes us so special</a></li><li><a href="/data/en/whoweare/ourstaff.asp">Our staff & consultants</a></li></ul><h2><a href="/data/en/whereweoperate.asp">Where we operate</a></h2><h2><a href="/data/en/whatwedo.asp">What we do</a></h2><ul><li><a href="/data/en/whatwedo/consulting.asp">Consulting services</a><ul><li><a href="/data/en/whatwedo/consulting/consultingfood.asp">Consulting in Food & Drink's very special environment</a></li><li><a href="/data/en/whatwedo/consulting/someefficient.asp">A few tools</a><ul><li><a href="/data/en/whatwedo/consulting/someefficient/strategyconclave.asp">Strategy Conclave</a></li><li><a href="/data/en/whatwedo/consulting/someefficient/valueelevators.asp">Value Elevators</a></li><li><a href="/data/en/whatwedo/consulting/someefficient/lsp.asp">LSP</a></li></ul></li><li><a href="/data/en/whatwedo/consulting/fewrescentexamples.asp">Recent examples of assignments</a></li></ul></li><li><a href="/data/en/whatwedo/duediligence.asp">Due Diligence market audits</a></li><li><a href="/data/en/whatwedo/individualmarket.asp">Individual market research</a></li><li><a href="/data/en/whatwedo/multiclientmarket.asp">Multiclient market research</a></li><li><a href="/data/en/whatwedo/consumerresearch.asp">Consumer research</a><ul><li><a href="/data/en/whatwedo/consumerresearch/situationanalysis.asp">The Situation/Function analysis</a></li><li><a href="/data/en/whatwedo/consumerresearch/mythologicalanalysis.asp">The Mythological analysis</a></li></ul></li><li><a href="/data/en/whatwedo/presentations.asp">Presentations, workshops, conferences</a></li></ul><h2><a href="/data/en/multiclientstudies.asp">Multiclient studies list</a></h2><h2><a href="/data/en/articles.asp">Articles</a></h2><ul><li><a href="/data/en/articles/meat.asp">Meat</a></li><li><a href="/data/en/articles/bakery.asp">Bakery</a></li><li><a href="/data/en/articles/organic.asp">Organic</a></li></ul><h2><a href="/data/en/minimarket.asp">Mini Market reports</a></h2><ul><li><a href="/data/en/minimarket/meatfacts.asp">Meat Facts Book extracts</a></li><li><a href="/data/en/minimarket/cheeseeurope.asp">Cheese Europe extracts</a></li><li><a href="/data/en/minimarket/europeanfresh.asp">European Fresh Bakery Markets extracts</a></li></ul><h2><a href="/data/en/someofourclients.asp">Some of our clients</a></h2><h2><a href="/data/en/contactus.asp">Contact us</a></h2>