GIRA is the acknowledged leader in strategic market research in the European food & drink and food-based retail sector.
Our expertise covers all aspects of our clients' activities.
But we do NOT just deliver figures. Our added value lies in the explanations - the sense - we give to the facts and figures.
And because we know the internal and external dynamics acting in the markets and in the companies working in them, we can make FORECASTS.
Our research describes and explains the present, and then draws the quantitative and qualifications for the future.
Our methodology is simple: exhaustive documentary research, store-checks, and interviews with decision-makers.
What's less simple is the vast network of access to key management that GIRA has build up over the years. Along with its access to and prudent use of all sources of documentation.
There is no point in giving examples for individual market research assignments carried out by GIRA over the last 30 years.
If you're active somewhere in the food & retail chain, GIRA has researched it!
Individual Market Research 
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